High Quality Content by WIKIPEDIA articles! Whirl-Mart is a culture jamming ritual aimed at retail superstores and described by participants as "art and action." An event consists of a group of supposed shoppers who congregate at a large superstore (usually a Wal-Mart, Toys "R" Us, Asda, or Sainsbury's) and slowly push empty shopping carts silently through store aisles. Participants will not purchase anything and seek to form a lengthy chain of non-shoppers, continually weaving and "whirling" through a maze of store aisles for up to an hour at a time. Participants describe their actions as "a collective reclamation of space that is otherwise only used for buying and selling". Whirl-Marters seek to mimic and mock what they perceive as the absurdity of the shopping process.