Trends and Issues in Global Tourism 2011


ISBN 9783642267048
Taschenbuch/Paperback
CHF 60.20
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InhaltsangabeNew Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.
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