"The Other Side" calls for the development of art business and clientele in Africa in relation to the rest of the world. Many years ago African art producers were not this numerous. The demand for art zoomed from decorative into functional. There is need to balance the producer population with that of the clientele. The seller to buyer ratio is out of equilibrium. Hence, there is need to balance the total number of Sellers with buyers. The lack of more buyers is creating and widening a cycle of poverty. Hence, there is need to close this gap. "The Other Side" is a piece of art literature that seeks to increase the number of art buyers to bring the equation to equilibrium. Thank you for your interest to reduce poverty among art producers in Africa by reading and practicing the content of this book herein.