Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 84, Roehampton University London (University), course: Business Management and Entrepreneurship, language: English, abstract: This essay will analyse one product, branding and packaging problems of Yves Saint Laurent Beauty, it will explore the extent to which the brand is successful, evaluate the threats it faces and it will give some advice regarding the development of new products.