Master's Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: A, Centenary University (Business Administration and Technology), course: Business Strategy, language: English, abstract: Being able to understand the marketing plan from a strategic standpoint is very important for the overall strategic business plan of the company. CC Industries can develop ideas, make the marketing plan and continue to make corrections and evaluations. CC Industries would not be successful without a well thought out and powerful marketing plan.Employee retention is a critical tool CC Industries will use it to the long-term health and success of their business. Managers readily agreed that, retaining the best employees ensures customer satisfaction, products and services sale, and deeply embedded organizational learning curve. Like other human resource responsibilities, the employee relations roles provide a real opportunity to demonstrate that CC Industries caring philosophy toward its people. Because when emotions are often elevated in employee relations situations, managing these situations can be especially challenging. But helping people find solution to situations that are very important to them can also be extremely rewarding.