Updated and expanded edition of the popular primer, including over 100additional images and a new chapter. Teaches students and professionals how to solve the recurring problems faced indesign, branding and communication. Themes include: avoiding repetition, standing out in the market place, reinventinga tired brand and communicating essential facts. Case studies and examples illustrate the working methods of internationallyrenowned designers and agencies such as Chermayeff and Geismar, Saatchi andSaatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, WieslawWalkuski, Makoto Saito, Paul Fishlock and Pentagram