The contours of insurance business have been changing across the globe and the rippling effect of the same can be observed in the Indian market as well. The insurance industry of India has started to reveal the potential after the process of reforms were started. The changing insurance industry dynamics present many opportunities for insurers, but capturing these opportunities requires a well-defined and proactive business response. An attempt has been made to examine the effect of reforms on the performance of the Non-Life Insurance companies, in terms of financial performance, efficiency and productivity evaluation with Data Envelopment Analysis and to assess the comparative service quality level thereof using SERVQUAL Model and finally to identify the gaps in the performance so as to make suggestions to improve the performance of the Non-life Insurance Industry in India. This book deals with a comprehensive evaluation of Indian Non-Life Insurance Industry with the post liberalization focus and presents an in-depth analysis of the various dimensions of performance of the various players in the Indian market.