Nachhaltigkeit in der Messewirtschaft
Konzepte von Veranstaltern, Ausstellern und Dienstleistern
Wissenschaft Praxis
ISBN 9783896738073
247 Seiten, Taschenbuch/Paperback
Lieferbar in 2 - 3 Arbeitstagen
'Sustainability Concepts in the Trade Fair Industry': The pursuit of sustainability is changing the trade fair industry comprehensively. Using practical case studies, you will learn how companies and service providers integrate sustainable methods into their trade fair concepts and thereby achieve both ecological and economic advantages. Innovative exhibition concepts, resource-saving event technology and sustainable services not only reduce the ecological footprint, but also strengthen the image and competitiveness. From planning and logistics to construction and operation to follow-up and evaluation - this book offers practical insights and concrete solutions for an environmentally conscious trade fair industry. The specialist articles, best practice examples and success stories from the trade fair industry and universities motivate you to become active in a holistic and sustainable way yourself.
