Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?



This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)



This marketing plan includes:



Executive Summary

Corporate Objectives

Situation Review

Competitive Analysis

Perceptual Map

Market Segmentation & Targeting

Key Market Trends

Detailed SWOT Analysis

Portfolio Summary (Includes Portfolio Matrix)

PESTLE Analysis

Analysis Of The Current Market

Porters Five Forces Analysis

Strategic Objectives

Marketing Mix (7P's)

Proposed Marketing Budget