InhaltsangabeTable of Figures.- Table of Symbols.- Preface.- Introduction.- Part I: Fundamentals of Product Customization; Product Customization: Theoretical Basics; Mass Customization and Complexity; A Customers' Needs Model for Mass Customization.- Part II: An IT Infrastructure for Effective and Efficient Product Customization; Customer Oriented Interaction Systems; A Multi-Agent System for Coping with Variety Induced Complexity; Implementation Scenarios of the Information Systems.- Part III: Concepts for Implementing an Efficient Product Customization; Product Modularity in Mass Customization; Key Metrics System Based Management Tool for Variety Steering and Complexity Evaluation.- Conclusions.- References.- Index.- Authors.