In 1998 we published



cream,

which initiated our 10x10 formula: Phaidon asked 10 curators to select 10 emerging artists. Among the 100 chosen many are now established artists, including Maurizio Cattalan, Tacita Dean, Olafur Eliasson and Thomas Hirschhorn, positioning the Cream series at the pinnacle of contemporary art surveys. 



Ice Cream

reveals the next generation of emerging artists as selected by a fresh group of curators-- 





Sergio Edelsztein, Jens Hoffmann, Lisette Lagnado, Midori Matsui, Shamim Momin,



Pi Li,

Gloria Sutton, Olesya Turkina, Philippe Vergne,





and



The Wrong Gallery

.