Seminar paper from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,7, University of Applied Sciences Karlsruhe, language: English, abstract: The paper describes major aspects of the New Economy to understand the situation in this global and interlinked sector, which favors intangible things. The focus of the paper lies on an analysis of the Freeconomy phenomenon implementing microeconomic concepts as well as models from behavioral economics to observe demand side tendencies towards free information goods. The final purpose lies in illustrating appropriate competitive business strategies to face the gratis culture.