Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School General Mills Canada: Building a Culture of Innovation (B), analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.