Die Neumitgliederwerbung von SPD und CDU im Vergleich
Strategielose Mitgliederpartei oder überfordertes Ehrenamt?, Parteien in Theorie
Barbara Budrich
ISBN 9783847424956 474 Seiten, Taschenbuch/Paperback
CHF 79.90
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Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completely new field of investigation. The study reveals that the loss of members can be stopped at the cost of further professionalization of party members.