Cross-Cultural Risk Perception demonstrates the richness
and wealth of theoretical insights and practical information that risk
perception studies can offer to policy makers, risk experts, and
interested parties. The book begins with an extended introduction
summarizing the state of the art in risk perception research and core
issues of cross-cultural comparisons. The main body of the book
consists of four cross-cultural studies on public attitudes towards
risk in different countries, including the United States, Australia,
New Zealand, France, Germany, Sweden, Bulgaria, Romania, Japan, and
China. The last chapter critically discusses the main findings from
these studies and proposes a framework for understanding and
investigating cross-cultural risk perception. Finally, implications
for communication, regulation and management are outlined.

The two editors, sociologist Ortwin Renn (Center of Technology
Assessment, Germany) and psychologist Bernd Rohrmann (University of
Melbourne, Australia), have been engaged in risk research for the last
three decades. They both have written extensively on this subject and
provided new empirical and theoretical insights into the growing body
of international risk perception research.