Essay from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: In todays world, businesses are faced with a quickly changing, hyper-competitive environment. Technology has become so intertwined into everyday life that as it is rapidly developed, organizations are forced to either adapt or be forgotten. Competitive advantages for todays businesses can often be found in the efficient and effective use of new technologies. Even mature industries and leaders, of those mature industries, that once dominated the marketplace have to adapt or risk falling like Goliath to David.