Brand Communities for Fast Moving Consumer Goods
An Empirical Study of Members Behavior and the Economic Relevance for the Market
Springer Gabler
ISBN 9783834940544Taschenbuch/Paperback
CHF 60.20
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InhaltsangabeTheoretical foundation of customer behavior
Development of a behavioral profile for brand-community members
Comparison between brand-community members and non-members
Recommendation for brand-community management
Development of a behavioral profile for brand-community members
Comparison between brand-community members and non-members
Recommendation for brand-community management