Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, language: English, abstract: 1. Introduction

In 1984, Michael Dell, a student from the University of Texas has found his own

company selling computers build together from stock parts. With the philosophy of

offering customers customized PCs and selling these directly to them Dells company

became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started

to market his business predominantly over the internet. With this paper the author

wants to analysis the main company homepage, www.dell.com, from an effectiveness

perspective. On the following pages the reader will receive information about the

business objective, Dells business models, the audience profile, the web evaluation

and a competitor analysis. At the end the findings will be summed up in an overall

assessment and a conclusion with a recommendation will be given.



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